Indian retailers today have made the retail show more organized and also the Indian consumers are more interested towards the changes and development taking place in the current scenario. Bernard Shaw quotes that "Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will." Likewise Supermarkets are the modern creation of human being to attract customers for an amazing shopping experience to customers. In coordination to it implementation of CRM programs is yet another step towards the up gradation of services in modern supermarkets. Hence this paper takes an initiation in understanding the perception of customers towards the importance of CRM practices in modern supermarkets.