Steganography is the science of hiding secret information in any cover data. It is mainly used for hidden communication between any people. The main aim of steganography concentrates on higher data payload ie., the maximum amount of secret data that can be hidden inside a particular cover media and the invisibility of the hidden data. This paper proposes a new algorithm for the same and the secret data we are hiding is an executable file.

Keywords: steganography, stego data, payload, image segments, cover image.