We all know that the percentage of children in our society is quite increasing rapidly. The word children denote the person who come under the age group of 12. Children's buying behaviour depends on various factors like family structure, literacy, economic status etc The awareness level of children is high now-a-days due to the medias like Newspaper, Television, Internet etc.. .Generally children are very craze about the food they eat, the dress they wear, the toy they play with etc.. As a result, they wish to be more independent and highly demanding in whatever they use. This paper clearly depicts the buying behaviour of school children in Annamalai nagar.

Keywords: Buying Behaviour, Awareness, Media