Knowledge is Wealth; one can acquaint knowledge from internet as trillions of information is available on internet repository. If these knowledge on internet is available anthropologically then information acquisition system would be an effective Knowledge center, but those information available are not semantically organized. So, in this paper we provide an Ontology based Multi- Agent Conceptual model for a group of sports. These sports are organized anthropologically in both textual and image concept. So, the user can provide either image or textual keyword as input to acquire the need information. This model can be integrated to a Semantic based information retrieval System.