The convergence of the media, internet and mobile networks will facilitate the emergence of a new economic feasible model characterized as user centric media creation and consumption environment. The new paradigm will be further pushed by standardization, major critical technological challenges, barriers and issues for the innovative services and devices. New value chains are in the process of emerging the convergence of media and mobile communication. Meanwhile, a new regulatory framework is necessary for the emerging cross-industrial sector. We need to incorporate these core elements and consider of disruptive innovation happens and how we can achieve the industrial transformation into a new emerging industrial institution. The paper argues that using the mobile convergent reference model concept to describe the framework for convergent mobile infrastructure can increase adoption of competing network technologies.

Keywords: Services, Devices, Convergence, New Value Chains, Technology Barriers, Regulatory Framework, Mobile Convergent Reference Model