Customer satisfaction has become an important tool in developing customer satisfaction measures and establishing business processes that link quality with customer satisfaction. In recent years, there has been considerable managerial interest in defining, measuring and developing customer satisfaction to meet the competitive challenge among industries. Airlines are also suffering from such competition. Airlines must understand that customer satisfaction is what guarantees the future of these companies and it is achievable by an adoption of a comparative tool to minimize discrepancies between their services and passengers needs. Various researches are available which clearly depict the satisfaction among customers. In India, Low cost airline industry is going through an interesting phase of competition. Layoffs, shut downs and industry consolidation have battered employee morale - and that shows up the negative influence on the satisfaction level of the customers.

Keywords: Customer satisfaction, Competitive challenge, Indian Low Cost Airline, Service Dimensions.