"Be the change you want to see in the world." quotes Mahatma Gandhi. This quote is exactly what is to applied in today's marketing world where the world needs a change. Relationship marketing is one such context which the marketers have adopted to make the marketing efforts more fruitful. The study also aims to understand the role of marketing mix in enhancing relationship with the customers to retain them and also to make them more loyal to the organization.

This empirical study has made an attempt to understand the influence of marketing mix in creation of relationship with customers in supermarkets.

Key words: Relationship Marketing, Supermarkets, Marketing Mix