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TITLE : STRATEGIC MANAGEMENT OF THE FOURTH ASSET CLASS: REAL ESTATE AND THE FINANCIAL SERVICES SECTOR  
AUTHORS : Kannan N.      Thangavel N.            
DOI : http://dx.doi.org/10.18000/ijodam.70034  
ABSTRACT :

Revenue Growth. More Revenue Growth. And More Revenue Growth This is the mantra you can hear chanted through the halls of financial services firms all around the world today. It is particularly important to this segment of the economy since share prices have climbed 91% in the last 4 years. Most organizations would probably answer “product innovation”. However, if you examine this closely, the reality is that even product innovation does not ensure competitive advantage. Over $11b is spent by financial institutions on this a year, but even a new kind of offering gives a company less than a 3 month lead over its competitors. New products also often bring with them increased complexity, an increase in operating costs and unsatisfied customers This paper focuses on the Problem C's: Complexity, Consolidation, Compliance and Costs and the Solution:Process Improvement in Real Estate with IWMS and also giving Strategies for Process Improvement followed by the conclusion given.

Key words: Real Estate, Financial Services, Insurance

 
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