Advertising has persuasive and powerful influence on society. It contributes substantially to social marketing. The multi-dimensional role of advertisement makes it a powerful and impact generating tool. Even then it is the obligation of the advertisers to effectively communicate the message for the better understandability of the people. This study will find out the impact of advertisements on the consumers of edible oil. Because many studies have found that the presence transfatty acid could cause obesity, and most of the edibles oils use transfatty acid. What can be done to prevent the growing prevalence of obesity in India? Therefore the aim of this study is to find out how far consumers are aware of the nutritional benefits of oil, to find how much interest they have in acquainted with the knowledge of nutritional facts in an advertisement, to find out which brand of oil is known among the consumers of edible oil in Chennai, and to find out the most effective media in the area of creating awareness of edible oil. Based on the output of the study further studies can be taken to find out solutions to counter attack the problem of obesity caused of because of consumption edible oil without proper awareness. For this purpose a survey on 215 consumers of edible oil in Chennai has been undertaken to come out with conclusions and suggestions to create awareness among the consumers about the positives ( nutritional facts) and the negatives ( hazards of presence of fats) of using edible oil.

Key words: Advertisement, awareness, edible oil, obesity, society,