Advertisement is the one of the most inevitable part of marketing and a powerful communication tool used by the business community and organizations over a period of years. Because of its credibility, highly informative and high retention rates print media is considered as a powerful media by advertisers and sponsors. Here the attitude towards the advertisement is measured since advertising performance is influenced by consumers' attitudes towards advertising in general. Their associations with the various variables such as appeal, size of the advertisement, type of the advertisement were found. Respondents with more favorable attitude towards advertising were more attracted by humor and feel good appeal. Respondents with negative attitude are attracted by sexual feel in advertisement. This study facilitates future trending and encourages further investigation on the role of appeal, size and type in advertising effectiveness.