In marketing lingo, a brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images or symbols. It also encompasses the set of expectations associated with a product or service which typicaly arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately, consumers. This paper discusses the most important stakeholder of a brand - the employees and how organizations create an employer brand. Employer brand, simply put, is an organization's "trust mark" - the USP, the image, and the personality. It communicates the employer brand promise and what's in it for the employee in the business.

Key words:Internal branding, E- Branding, Corporate culture